Fig. 1 -- This is the window you see when you first select Print after having chosen Acrobat in the Chooser.
Fig. 2 -- Will this document be for screen viewing or later printing? Make your compression decisions here. If it will never be printed, you get better compression by using low-resolution JPEG.
Fig. 3 -- In Distiller, you can make a lot of these decisions at once.
Fig. 4 -- If you don't embed fonts, the host viewer program will use display fonts. If you want accurate reproduction, embed the specific fonts used in the document.
Fig. 5 -- The real power in Acrobat is in designing searchable database documents. This is from the 164-screen ReadMe that comes with Distiller.